13 Apr

A thriving marriage really comes down to the small consistent things, and actions that make all the difference. While every wife is unique, there are some universal needs that, when met, can transform a marriage.

Meeting these needs doesn’t just improve the relationship; it fosters a deeper connection, strengthens intimacy, and builds a marriage that stands the test of time. Here are six simple things every wife needs from her husband, supported by research and real-life insights.

Emotional Connection

For many wives, emotional intimacy is the foundation of a strong marriage. According to research from The Gottman Institute, 70% of a wife’s satisfaction in a marriage is rooted in the quality of her friendship with her spouse. This includes feeling heard, understood, and valued.

An emotional connection goes beyond surface-level conversations. It involves deep, meaningful interactions where a wife feels that her husband is truly present, engaged, and empathetic.

Just talk to her, be interested in what she has to say and let her know she is seen and heard. It really is that simple!

Simple ways to build an emotional connection:

  • Spend 10-15 minutes a day talking without distractions.
  • Ask open-ended questions to encourage deeper conversations.
  • Show empathy and validate her feelings.

Non Sexual Affection and Physical Touch

While physical intimacy is important to many women, non-sexual physical touch is even more important and also plays a significant role in making a wife feel loved and secure. A study published in the Journal of Social and Personal Relationships found that couples who show regular physical affection—such as holding hands, hugging, or cuddling—report higher relationship satisfaction.

Affectionate touch helps release oxytocin, often called the “love hormone,” which enhances feelings of bonding and trust. It’s a simple yet powerful way to strengthen your marriage daily.

Simple ways to show affection:

  • Hold her hand while walking.
  • Give spontaneous hugs or gentle touches.
  • Sit close together during downtime.

Acts of Service

For many wives, actions speak louder than words. When a husband helps with household chores, manages responsibilities, or takes the initiative with the kids, it shows love and support. Research from the Pew Research Centerreveals that 56% of married women said sharing household chores is very important to a successful marriage.

That is why we created the UandI App with the Harmony Home feature! Simply pick from tons of different chores, responsibilities or tasks, or create your own and see “his” and “hers” lists. Check them off as you accomplish them and find balance in your home! It also has tons of other features you may enjoy such as date night challenges and ideas, bedroom games and much more!

This is especially true for wives who carry a heavy mental load—constantly thinking about family schedules, household needs, and more. When a husband steps up with acts of service, it lightens that load and makes her feel valued.

Simple acts of service:

  • Do a chore she typically handles without being asked.
  • Cook dinner or take care of tasks that ease her stress.
  • Handle the kids’ bedtime routine to give her a break.

Words of Affirmation

Words hold incredible power in marriage. A wife needs to hear appreciation, encouragement, and love from her husband regularly. According to a study by The National Marriage Project, couples who express gratitude and appreciation for each other are more likely to have stable and satisfying marriages.

Affirming your wife with kind and thoughtful words reinforces her sense of worth and shows her that she is seen and valued. This doesn’t mean empty compliments—genuine, heartfelt affirmations make the biggest impact.

Simple ways to offer words of affirmation:

  • Compliment her not just on her appearance but on who she is.
  • Thank her for all the little things she does for the family.
  • Encourage her passions and dreams with positive words.

Support and Understanding

Life brings challenges, and during tough times, a wife needs a husband who stands by her side. Whether she’s navigating work stress, motherhood, or personal struggles, feeling supported and understood makes all the difference.

A study from The American Psychological Association found that spousal support is linked to lower stress levels and better overall well-being. When a wife feels that her husband is genuinely there for her—without judgment or quick fixes—it fosters trust and a deeper bond.

Simple ways to offer support:

  • Be an active listener when she shares her worries.
  • Ask how you can help instead of assuming.
  • Celebrate her successes and comfort her in hardships.

Quality Time Together

Time spent together—without distractions—helps nurture a marriage. According to the National Marriage Project, couples who engage in shared activities and regular date nights are more likely to enjoy high-quality marriages.

Quality time doesn’t always mean planning elaborate dates. It’s about being present and intentional, whether it’s sharing a cup of coffee, going for a walk, or just talking before bed.

Simple ways to spend quality time:

  • Schedule regular date nights, even if it’s at home.
  • Create small daily rituals like morning coffee together.
  • Unplug from technology to focus on each other.

When husbands focus on these six simple things—emotional connection, affection, acts of service, words of affirmation, support, and quality time—they lay the foundation for a strong, loving, and resilient marriage.

Marriage doesn’t need to be complicated. The little, everyday actions often lead to the biggest transformations. When a wife feels seen, valued, and cherished, it creates a ripple effect of love and intimacy that benefits the entire marriage.

By embracing these simple habits, husbands can not only meet their wives’ needs but also build a marriage filled with joy, trust, and lasting love.

Ultimate Intimacy


Over a Year in the Making: The U&I App is Here to Strengthen Your Marriage!

After over a year of hard work, we’re beyond excited to announce that our latest creation is finally ready for you! Whether you’re looking for a last-minute Valentine’s Day gift or just want to strengthen the bond in your marriage, the U&I app is here to help you build deeper emotional intimacy, sexual intimacy and ignite your connection on every level.

The Best Gift You Can Give Your Relationship

The U&I app designed to be something you can use every day of the year. After all, when you strengthen your emotional connection, your sexual intimacy thrives as well—and that’s what we want for your marriage. 

Although we have the Ultimate Intimacy App and his has been a wildly successful app, we built the U&I App to be an addition to the Ultimate Intimacy App with several features that are unique which we will cover shortly. 

So, what can you expect from this app that’s all about intimacy, connection, and organization? Let’s dive in!

Favorite Feature: Date Night Timeline – Customizable and Fun!

One of the standout features of the U&I app is our Date Night Timeline. You can choose from over 52 unique date night ideas, or create your own timeline for at-home or out-on-the-town adventures.

Each date is fully customizable to fit your marriage, and you’ll have a chance to journal about it and upload a picture after your date. It’s the perfect way to keep your weekly date night tradition alive and create lasting memories with your spouse. 

Ready to take on the Date Night Challenge and make weekly date nights a priority? Let’s do it! 

Home Harmony: Simplifying Household Balance

We know how overwhelming the mental load can be, especially for wives juggling everything from chores and cleaning to parenting and meal planning. That’s why we’ve created Home Harmony, a customizable feature to help you manage your household responsibilities and schedules.

No more feeling like you’re doing it all alone! Whether it’s dividing up chores or coordinating calendars, Home Harmony makes it easy to stay organized, stay on top of everything, and keep your connection strong.

How Well Do You Know Your Spouse?

Here’s a fun (and revealing!) feature we absolutely love: the How Well Do You Know Your Spouse? game. After 23 years of marriage, we still only got about 50% of the answers right! 

This interactive game is an amazing way to learn even more about your spouse—no matter how long you’ve been together. It’s a fun, eye-opening experience that can help you both connect on a deeper level. Both of you answer all the questions, and then you will get a notification that your spouse has answered the questions, and compare your answers and see how well you did!

So Much More to Explore!

That’s just the tip of the iceberg—there are so many more features in the U&I app that we know you’ll love! Here’s a sneak peek at what’s included:

  • Daily Challenges – Emotional and intimate challenges to keep your connection strong.
  • Date Night Challenges and Adventures – Ideas and tips for unforgettable date nights.
  • Quizzes – Fun ways to learn more about each other.
  • Live Polls – Engage in real-time with your spouse.
  • Ask an Expert – Get relationship advice from professionals.
  • Interactive Games – Including “How Well Do You Know Your Spouse?” and non-graphic sex position games.
  • Intimate Conversations – Foster deep, meaningful conversations.
  • Secure Chat Feature – A private space for just the two of you.
  • Harmony Home – Organize and sync your household chores and schedules.

FREE to Download and Get Started!

We believe this app can be a game-changer for your marriage, helping you build stronger emotional intimacy, stay organized, and even add some extra spice to your relationship. It’s totally free to download, so there’s no reason not to give it a try today! 

For more information, visit uandiapp.com and get started on the journey to a more connected, exciting marriage.

We can’t wait to hear how the U&I app helps you and your spouse create the marriage you’ve always dreamed of. Here’s to stronger bonds, more fun, and lots of love! 

The "Ultimate" Newsletter
Subscribe to our newsletter for weekly marriage tips, printables, and updates on the app and products!
Sign up for FREE:
*No spam, we promise.