13 Jan

Do you remember when you first fell in love? The intense feelings of passion, romance and desire to spend every waking minute together?

Love, at its inception, often brings a rush of emotions, a whirlwind of excitement, and a sense of euphoria. During the early stages of a relationship, many experience what psychologists term as “limerence,” a powerful state of infatuation characterized by intense emotional reactions and longing for another person.

However, this infatuation eventually wears off. And for many couples, when it does, think that they are falling out of love, or that something is off. They desperately try to find those feelings again.

This is why so many single people jump from relationship to relationship, or why couples have affairs. They think that infatuation means love, and when it wears off, they start looking for that excitement again.

Infatuation and love are often confused due to their overlapping characteristics, but they fundamentally differ in various aspects, and it is important to know how they are different:


  1. Intensity and Immediacy: Infatuation tends to arise quickly and intensely. It’s characterized by an immediate, intense attraction to someone based primarily on physical or superficial qualities.
  2. Idealization: During infatuation, there’s a tendency to idealize the person, overlooking flaws or imperfections. It’s often based on an unrealistic perception of the other person.
  3. Short-lived: Infatuation tends to be short-lived. It’s fueled by passion, novelty, and excitement, but it often fades relatively quickly once the initial rush diminishes.
  4. Self-centered: Infatuation can be more self-centered, focusing on what the person can provide or how they make the individual feel rather than on a deeper understanding of the other person.


  1. Gradual Development: Love typically develops over time and involves a deeper, more profound connection. It’s built on a foundation of friendship, trust, mutual respect, and shared experiences.
  2. Acceptance of Imperfections: Love involves acknowledging and accepting the flaws and imperfections of the other person, understanding that no one is perfect.
  3. Stability and Commitment: Love is characterized by stability, commitment, and a willingness to support each other through challenges. It involves a deeper emotional bond beyond the initial excitement.
  4. Selflessness: Love often involves a more selfless concern for the well-being of the other person, valuing their happiness and growth as much as one’s own.

Check out our great podcast we did on this subject titled: 226. Is Infatuation And Love The Same Thing? Understanding The Infatuation Stage Of Marriage And How To Get It Back.

Key Differences

  • Duration: Infatuation is fleeting, whereas love endures and grows stronger over time.
  • Depth of Connection: Love is deeper, encompassing emotional, mental, and often spiritual connections, while infatuation tends to focus more on physical attraction and superficial qualities.
  • Realism vs. Idealism: Love acknowledges and accepts the reality of a person, flaws included, whereas infatuation often involves idealizing the other person.
  • Longevity: Love has the potential to last a lifetime, evolving and deepening, while infatuation tends to dissipate relatively quickly.

The Infatuation Stage of a Relationship

The infatuation stage is the initial phase of a relationship where people are captivated by each other. During this period, individuals may overlook flaws, feel an intense physical attraction, and revel in the newness of the relationship. This stage is often accompanied by an adrenaline rush, making everything seem exciting and filled with possibilities.

While infatuation is a passionate and intense initial attraction, love is a deeper, more enduring connection that evolves over time and involves commitment, understanding, and genuine care for the other person’s well-being.

Why Does It End?

  1. Reality sets in: As time passes, the rose-tinted glasses of infatuation come off, revealing each partner’s flaws and differences.
  2. Chemical changes: The brain’s chemistry shifts, leading to a decrease in the production of feel-good hormones like dopamine and adrenaline that are prominent during the infatuation phase.
  3. Establishment of routine: Couples may settle into a more stable routine, and the initial thrill of discovery diminishes as familiarity grows.

Keeping Passion Alive in Marriage

Maintaining passion and excitement in a long-term relationship requires effort and commitment from both partners. Here are some strategies:

  1. Continuous communication: Open and honest communication is crucial. Discuss desires, needs, and concerns to stay emotionally connected.
  2. Shared experiences: Engage in activities together to create new memories and reignite the spark. This could be traveling, taking up a new hobby, or simply dedicating quality time to each other.
  3. Keep intimacy alive: Physical intimacy plays a vital role. Focus on emotional closeness and physical connection to keep the relationship dynamic.
  4. Surprise and spontaneity: Inject excitement by surprising your spouse occasionally or being spontaneous in your actions or plans.
  5. Personal growth and support: Encourage each other’s personal growth and individual aspirations. Support each other’s goals and dreams.
  6. Counseling or therapy: Seeking professional guidance can be immensely beneficial in understanding each other better and navigating any issues that arise.

Also check out our great products to help keep the passion and intimacy alive and well in your marriage.


The limerence and infatuation stage might fade, but it paves the way for deeper, more mature forms of love. While the initial rush of emotions may subside, a committed and resilient relationship can emerge—one built on understanding, trust, and shared experiences.

By nurturing the connection and actively working towards keeping the flame alive, couples can create a fulfilling and lasting partnership.

Remember, relationships evolve, and embracing these changes can lead to a stronger bond that withstands the test of time.

Ultimate Intimacy

MANY couples message us looking for ways to bring back the excitement into their marriage. We have the best product ever created to help couples find the excitement and passion again in their relationship.. and to fall deeper in love. Check out the Ultimate Intimacy App to transform your relationship just like hundreds of thousands of other couples have! Best of all, it’s free to download, so what are you waiting for?

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